Is “googling” bad for the Google trademark? Using a brand as a verb can lead to genericide. Here’s what the courts say about Google’s mark — and lessons for other brand owners.

Confused about when to use ™, ℠, or ®? Here’s a clear breakdown of what each trademark symbol means and when you should use it.

Protect your brand before you go to market. Here’s everything you need to know about Intent-to-Use trademark (and service mark) applications.

Apple’s high-profile lawsuit against OpenAI for alleged trade secret theft offers timely lessons for North Carolina businesses on protecting intellectual property, employee agreements, and competitive risks in the AI era.

Does forming an LLC protect your brand name? Learn the important difference between basic LLC name reservation and full trademark protection. Craig Morgan Law explains why early trademark strategy is essential for businesses in Charlotte and beyond.